WESC
WeSC is a street fashion brand for intellectual slackers. WeAretheSuperlativeConspiracy declares this streetwear label that's out to claim Weactivists the world over with their straight-talking, cut-through-the-bull attitude. A bit skater, a little grunge, these clothes are meant to work for the most active life. When WESC started in early spring 1999, it was a new company; yet no inexperienced people were behind it. It was built by a tightly knit group of people with a solid background in clothing, skateboarding and snowboarding. There were never any questions about what they wanted to create: a company based on personal engagement and conviction; a theme of shared ideas and common values; and friendship, trust and honesty among equals. With a unique network of contacts among athletes, artists, companies and media, our first priority was always to create a feeling of solidarity. The term "Superlative Conspiracy" symbolizes what WESC as a brand and company represents: a group, a family of good and competent people working toward the same ideal. WESC is neither a skateboard nor a snowboard clothing company; WESC is an street fashion company with its roots in skateboarding. The idea was to create a street fashion brand, a brand that represented street fashion – not streetwear. We felt that the purpose contained more than just t-shirts and jeans, a broader selection for men and women. None of what we wanted to achieve was to be found in the distribution network that we related to. Today WeSC is available in more than 20 countries around the world. Official web site: www.wesc.com
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