Red Monkey Jeans
Evisu-lookalike - Hong Kong's Red Monkey brand concept was born of Japanese influence, constructed of specially modified colored cotton, woven into selveage denim. In 2002, the creator began working with engineered cotton harvested from a farm in china. The unique yellow fibre creates a very special hand feel and colour shade when woven and dyed with the indigo rope dying method. As demonstrated by the institute lepine in paris more than a decade ago, this cotton fibre allowed new processing methods to be done that were not harmful to the environment and also introduced a raw denim that retained the characteristics of rawness on the outside while the inner surface is plush, smooth and unlike any other raw jeans found in the market place. Red Monkey was introduced in hong kong to the lane crawford retail chain as an exclusive product, and has enjoyed tremendous success along with brands such as seven, fake genius, evisu and blue blood. It has performed incredibly without a markdown or discount to date. It is a very specialized product that due to nature of manufacture has a very limited supply yet has created exponential demand. The design is pure vintage art, circa the 50's and 60's, and original japanese wood block prints embroidered on a traditional 5 pocket well shaped jean allowing room for a man to breathe yet not baggy. This is the industry standard, that tapers nicely at the bottom but not pegged. As Red Monkey prepares to establish itself in the american market it has expanded its fabric offering with traditional 32inch loomed selvage denim from japan, (double ringspun, indigo rope dyed, 13.75oz premium denim). With white selvage end to end that identifies its unique heritage. The original engineered colored cotton fabric continues to be offered in a 5 pocket premium with wave embroidered back pockets that expresses the natural beauty and inspiration of crashing waves that constantly shape the island of the rising sun.
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