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Paige Premium Denim
When Top Denim Labels Want to Create the Perfect Pair of Women's Jeans, They Shape Them Around Curvaceous Paige Adams-Geller, the Woman With the Most Revered Bum in the World. As She Launches Her Own Brand, She Talks to Mark Ellwood, for The Independent on Sunday in London For five years, Adams-Geller worked as a jobbing fit-model-cum- actress in LA; but that all changed when she met designer Jerome Dahan. He launched the Seven jeans label using Paige's perfect bum as his basis. "He said he wanted my butt to look like cherries," she laughs. "Because I didn't have the roundest ass, he said if you could give it the appearance of cherries you'd have a sensational jean." Dahan's instincts paid off - Seven was an overnight sensation and Adams-Geller became the denim industry's go-to girl, booking back-to-back fittings five days a week. It's not surprising: there's arguably no product where the fit is as important for women as with a pair of premium jeans. And anyone who's bought a pair of Blue Cult, Dickies, Hard Tail, Guess, True Religion, Bluejeanious, Joe's Jeans, Seven, Citizens of Humanity, A Gold E, Lucky Brand, Habitual, Liquid, London London, Arden B, Bebe or Wet Seal in the past five years is making the most of Adams Geller's perfect figure. Officially retired, her rear is available only for fittings at Paige Premium Denim. "I had the opportunity to see what was missing in denim," she explains. "I want to take some of the things I like about couture garments and adapt them - the way a garment feels luxurious on the inside, for example." Her capsule collection of jeans and tops will be manufactured in LA, which has replaced London, Italy and Japan as jeans HQ. As seen on Paris & Nikki Hilton, Britney Spears, Angelina Jolie, Anna Kournikova, Britney Murphy, Christina Applegate, Courteney Cox Arquette, Halle Berry, Jennifer Aniston, Jessica Alba, Jessica Simpson, Kate Bosworth, Katie Holmes, Renee Zellweger, Alicia Silverstone, Christina Aguilera, Hilary Duff, Jewel, Mandy Moore, Penelope Cruz, Reese Witherspoon, Salma Hayek, Sandra Bullock, Shania Twain, Lindsay Lohan, Meg Ryan, Nicole Richie, Pussycat Dolls, Heidi Klum and more. Official web site: www.paigepremiumdenim.com
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