Nudie Jeans
Nudie Jeans is a Swedish clothing brand and a subsidiary of Svenska Jeans AB, founded in 1999 by Maria Erixsson, a former employee and AD of Lee Europe and Swedish Jeans designer JC. As of 2003, the company had 12 employees, a revenue of 93 million SEK and a net income of 13.6 million SEK. 70% of their revenue was generated outside of Sweden. These figures are likely to have increased massively during the past 3 years (during 2004 alone their net income increased by 70%). Nudie Jeans are most famous for their denim jeans, often with a vintage look, but they also have belts, underwear and t-shirts in their production line. In 2003, 70% of their sales were jeans sales. The brand is, alongside with Acne Jeans, WESC and J. Lindeberg one of the most successful among Sweden's new clothing companies, both in Sweden and internationally, and can be found in more than 20 countries. Nudie Jeans have become popular amongst denim connoisseurs for their trademark "raw" denim. Raw denim jeans allow the possessor to personalize his or her denim through natural fading and wear made possible by unwashed, untreated denim; the denim Nudie Jeans uses is predernaturally prone to fading, fraying, streaking, etc. The blemishes incurred on Nudies inflict a personalized effect upon each pair, deeming each pair unique to its owner. Official web site: www.nudiejeans.com
|
