Little in the Middle Jeans Jeans for normal women (plus size women). A woman's clothing line with a purpose! Little in the Middle ™ clothes are designed to embrace the waist in an innovating way by creating pants that are one size smaller in a woman's middle. As a result, the pants fit a curvier hip, while perfectly conforming to a smaller waist. Inspired by her decades of dilemma in finding the right jean to fit her curvy figure, visionary entrepreneur Lee Ann Park launched the Little in the Middle ™ website in 2002. What was her goal? It was to determine if there was a need for clothing that truly fit a woman's curves. The first production was delivered in the fall of 2005. Finally, there was a jean on the market created one size smaller in the waist than the hips, appropriately honoring the moniker, Little in the Middle ™ . Little in the Middle ™ is the signature style for women with small waists and slightly larger hips. Typically, hourglass or pear-shaped figures fit right into this category. For Lee Ann, finding clothes to fit her petite waist, yet curvy hips was a problem that followed her from junior high through adulthood. Shopping trips culminated in despair until one fateful day, when her stepson provided the ultimate solution, “Why not just make your own clothes?” From the mouths of babes, Little in the Middle ™ was born. Lee Ann knew that she wasn't the only woman in the world with this problem. Just as she suspected, woman all around her began voicing the same challenges with finding the perfect fitting jeans. Her first step to launching Little in the Middle ™ was a market feasibility analysis in which she gathered data on her potential clients. With a positive response and the green light to forge ahead, Lee Ann established focus groups to discuss the need for revolutionizing women's clothing to reflect a real fit. Lee Ann patented a sizing chart and sizing logic. The sizing works similar to that of lingerie, but for the bottom instead of the chest. Little in the Middle ™ is about acceptance of your body, making you feel great with your shape, and being able to find clothing that fits. When you are wearing something that makes you feel good, you feel empowered and confident. Your self-esteem soars! What more can you ask for? The Little in the Middle ™ collection's main focus is pants. There are jeans, casual pants, dress slacks, and active wear. We also have jackets that accentuate and flatter your curves. “ Jeans that embrace your waist and hug your assets!” “High fashion does not have to be high priced!” Official web site: http://www.littleinthemiddle.com
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