James Jeans
Designer Seun Lim's James Jeans will go straight to the top of your jean drawer thanks to a flattering fit and perfectly faded denim. James Jeans designer Seun Lim says women want jeans that can take them from day to night, weekday to weekend. "You need pants for 24/7. They need to look good with heels, and the same pair should look good with sneakers." And they need to flatter. Lim uses optical illusions, such as a darker rinse on the inner thigh of the jeans or strategically positioned back pockets, for a more flattering appearance. "It's all about highlighting and disguising the good and the bad," she says. Some other tricks include placing the "knee" of a boot-leg jean slightly above the wearer's actual knee to create a longer and leaner look; using "whiskers," light horizontal lines, in a very compact area around the zipper to make hips look narrower; and a bi-level waist, lower in the front so the front of the jeans sit on the hips and higher in the back to ensure full rear coverage when the wearer sits down. Official web site: www.jamesjeans.us
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