Genetic Denim
After many years in the denim industry, the creative minds of Genetic Denim know that when it comes to style, it's all in our jeans. Composed of the highest quality cloth, Genetic brings denim back to the fundamentals--"creating a true basic jean that is about fit and flattery." You could say it was in their DNA. Three business savvy men with similar genetic makeups and the passion to create. But it is Scott Sartiano, Ali Fatourechi and Shaun Hurley's differences that make up Genetic Denim. By combining Sartiano's marketing background with Fatourechi's vision and Hurley's knowledge of the denim market, Genetic Denim launched for Holiday 2005 with 3 different styles and 4 washes whose fit is incomparable to its jeans competitors. For the first season, the Recessive Gene, the Dominant Gene and the Mutated Gene were produced with in a variety of washes and cuts. The Genetic Denim team found that the most crucial part of the jeans to compliment a woman's body is the top 3 inches of denim. With this in mind Genetic Denims are designed to flatter this area with the actual fit, as opposed to covering up flaws with trick techniques such as whiskers and distracting washes. Genetic denim already has a slew of celebrity customers including Lindsay Lohan, Mary Kate Olsen, and Paris and Nicki Hilton. Official web site: www.geneticdenim.com
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