April 77 Jeans
Founded in 2002 by Brice Partouche, April 77 jeans is a tribute to Rock culture and its way of life. April 77 aims at becoming to fashion what Rock is to music. Always on the move, getting inspiration from the underground scene, the label stands out through style and creativity. The choice of fabrics, names. The hidden details, carefully tight cuts - Each piece of the collections tells a story from the Rock era. No skulls or studded belts - the references are way more subtle, thus making the story authentic. April 77 jeans is now available in 20 different countries always carried in the most influential boutiques: Dover Street Market (London), NK (Stockholm), Le Village (Geneva), Colette (Paris), Loveless (Tokyo), Seven New York (NYC), Unger (Hamburg), Podium (Moscow), Incu (Paddington, Australia) and more. More than a fashion label, April 77 is a lifestyle. Official web site: www.april77.fr
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